This year marks the 20th anniversary of the consumer durable major, LG Electronics India. The celebrations were kick-started with the #KarSalaam initiative, dedicated to Indian soldiers, which was launched prior to Republic Day. The campaign invited the whole nation to come forward and send their wishes to the Indian Armed Forces.
This initiative was undertaken by LG to salute the soldiers’ spirit of contributing towards serving the nation. It is a commitment to LG’s corporate philosophy of `Life’s Good’ and a gesture of their support and solidarity to the soldiers for assuring that we lead a fearless and good life in this country .
This campaign was rolled out through radio, digital, outdoor and mall activities in order to collect the messages and wishes of the people. The company also engaged people through social media platforms and encouraged them to share their wishes on http://www.karsalaam.in, where more than 2 lac wishes were collected online and offline.
Taking the campaign forward, Kim Ki Wan, MD of LG India, handed over a cheque of one crore to the Home Minister Rajnath Singh for the CRPF welfare fund.
“LG salutes the spirit of the Indian soldiers, who courageously give up their lives to protect the country. Therefore, we took this initiative to bring together the citizens of In dia to express their gratitude to our soldiers. With an aim to connect with the hearts of the entire nation and to pour out messages for these brave hearts, LG goes beyond boundaries to reach out to every citizen and invite them to express their gratitude for our army , who selflessly volunteers to serve our nation all day and night.”
~~~ Kim Ki Wan
Talking about the response of the people, Amit Gujral, head of Corporate Marketing, LG Electronics India, said, “We salute the spirit of our soldiers. We would like to thank people for their overwhelming response. This truly shows the spirit of India to wards our armed forces. Taking this forward, we would be claiming a Guinness record for maximum wishes collected offline.“
Rajnath Singh, said, “We welcome LG Electronics’ gesture of showing solidarity to the Indian armed forces. This is a very special gesture by a corporate organization. Today, the entire nation is proud of its armed forces, and the response to this initiative in the form of collecting good wishes for soldiers is an indication for the same. I would like to thank the people of India for extending their support to the armed forces.”
LG Electronics India Pvt Ltd was established in India in January, 1997. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. After being in India for two decades, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.