Godrej Consumer Products Ltd. (GCPL) in its on- going endeavor to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. The launch of the brand was kicked off with great splendor in Mumbai where Sunil Kataria, Business Head – India, and SAARC, Godrej Consumer Products Limited (GCPL) unveiled the much awaited professional hair offering.
“Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch of Godrej Professional, a full range of scientific color, care, finish, backwash and technical products, all specifically created for Indian hair. With this launch, we have a larger objective in mind, which is to elevate the ‘Salonists’. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24×7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – in-built in the app. The Godrej Professional offering of world-class products, skills, and sharing opportunities, will take the entire salon business to the next level. “
~~~ Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL)
Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by the Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylist Ryan D’Rozario, Sylvia Chen, and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products.
“The Professional hair product category in India borrows heavily from the west, discounting the difference in our hair, weather, and lifestyle. Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”
~~~ Celebrated hair stylist & Godrej Professional consultant Asha Hariharan
With years of research & development and global exposure, the Godrej Professional range brings the best of the natural ingredients and science of Indian hair together. The color range consists of 21 stunning hair color shades, all specifically created for Indian hair. The ‘No Ammonia’ crème hair color range has been designed for longer color retention and 100% gray coverage, with the power of Argan oil for healthy hair. The ‘Colour Play’ range of hi-lift color formulations brings about brilliant colors with intense, visible results on dark Indian hair.
To ensure great hair health, Godrej Professional also offers a complete care range comprising of shampoos, masks and styling serums. Developed with high-performance formulas and infused with natural ingredients like Avocado, Honey, Argan oil, Quinoa and Keratin, the range helps strengthen weak hair, smoothen treated hair, fight dry frizzy hair along with restoring health for thin hair.
To empower the Salon industry as a whole, a unique Godrej Professional online academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button. The mobile application will help the Salonist learn new cuts, styles, ways to apply color, develop new technical capabilities etc. complete with extensive modules and loyalty programs. It aims to be the one stop destination for Salonists to up their game!