Bajaj Allianz Life Goal Assure: Review

Indeed life is nothing without goals…

..and I am an ardent follower of this thought. Having a goal in life is not just exciting but also gives us a purpose in life. Sometime back, I talked about being a part of the Bajaj Allianz Life’s Bloggers’ Meet and with an enlightening session on #LifeGoals, I was motivated to plan for my #LifeGoals. And today, the Company is back with an attractive investment solution that will enable an individual to fulfil his/her LifeGoal.

What is it?

Well, Bajaj Allianz Life launched one-of- its-kind ULIP with return of mortality charges. We are all aware of Bajaj Allianz Life Insurance Company being one of the leading private life insurers in India and with this launch, they have topped my list of the best insurers in India. The ULIP plan, termed as Bajaj Allianz Life Goal Assure is a value-packed, goal-based Unit-linked Insurance Plan (ULIP). It is designed to give the life maximizers and retail investors with not only investment benefits but also life cover.

What’s new in the Bajaj Allianz Life Goal Assure Plan?

It brings with it two unique features:
Return of Mortality Charges (ROMC): The Return of Mortality Charges
(ROMC) feature which guarantees that the policyholder will get back the cost of life
cover once the policy matures, and
Return Enhancer: At maturity, the policyholder who opts to receive the life cover in
instalments and not in lump-sum, over a period of five years will receive the benefit
of Return Enhancer, which is an addition of 0.5% of each due instalment.

The ROMC feature enhances the value of the customer’s corpus on maturity and with the Return Enhancer feature, the customer’s fund value continues to participate in the fund(s) of their choice during the settlement period.

“I believe our new age ULIP with its unique features will be a game changer for the industry. Today’s generation of retail investors, life maximisers as we identify them, have expanded the definition of #LifeGoals and are looking for investment solutions that are value packed, convenient and backed by reliable investment performance. We are confident that the new product will offer a powerful proposition to new age investors”, said Tarun Chugh, Managing Director and Chief Executive Officer, Bajaj Allianz Life Insurance Company Ltd.

What’s more in store with the Bajaj Allianz Life Goal Assure?

While the ROMC and Return Enhancer features are the unique highlights of the new age
ULIP, other additional Maximized Benefits include,

Fund Booster, which is an additional amount added to the fund value on the date of
maturity of the respective policy

Loyalty Additions are provided to the customer for paying the premiums on a regular
basis, which is applicable for annualized premium of 5 Lakh or more and for policy
terms of 10 years and more

● Options to decrease Sum Assured, change Premium Payment Term, unlimited
Free Switches between funds for customers who invested in this new age ULIP

Tax benefits under Section 80C and 10(10D)

Bajaj Allianz Life Goal Assure provides its customers with four Portfolio Strategies that are designed keeping in mind the different customer needs and risk tolerance. They are

1. Investor Selectable Portfolio Strategy,
2. Wheel of Life Portfolio Strategy,
3. Trigger based Portfolio Strategy, and
4. Auto Transfer Portfolio Strategy

The last yet one of the best features keeping in mind their customers' convenience, is that the new age ULIP is available online. The Company has revamped their website and one can reach them on The website is more intuitive and offers customers a simplified and convenient purchase journey. It is also equipped with tools such as Risk Xplorer, Goal-based Journey, Returns Calculator and more, thus assisting the customers to make informed decisions. The website is designed in a way to help and support the customers at every step of purchasing the Bajaj Allianz Life Goal Assure.

Reliable Investment Performance Record: To conclude, it makes investing in the new age ULIP of Bajaj Allianz Life more compelling as the their ULIP funds have consistently
delivered one of the best CAGR, beating the benchmark indices over a longer horizon of
three, five and ten years. Also, most of its funds enjoy high ratings from the coveted Morning Star Rating Agency.

According to me, this is a brilliant investment solution backed by sound fund performance history, and I would urge my readers and followers to definitely invest in this new age ULIP for being assured about their life goals.

What’s your take on the Bajaj Allianz Life Goal Assure ULIP? Share your thoughts and ideas in the comment section.


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