With the festive season around the corner, every one is busy searching for some good ethnic wear for women that will make you look appealing and beautiful, isn’t it? This year, I have opted to search something that is not only ethnic in look and feel, but is also soaked in the richness of Indian tradition, bringing out the real Indian ethnicity in my gait and personality.

While I did come across some really amazing online stores, one that struck my heart was ‘World Of Ek’! Featuring a plethora of products in the ethnic wear and home linen collections, their central idea is to ‘Bring India Home’. A venture started by the Ekta Kapoor, in her own words, she says that Ek is her humble tribute to India’s great wellness and cultural heritage. Every product in her collection is an epitome of rich Indian culture.

Highlights of products sold by EK:

Hand-crafted treasures that are created by top artisans

All natural and safe made products for your family

Affordable prices by cutting the middlemen

Isn’t it drool worthy? I was instantly hooked to the store and ordered myself a beautiful ‘White Hand Block Printed Cotton Kalidar Kurta – V Neck‘

Made using 100% pure cotton, this handblock printed kurta has a feminine flair, owing to the kalidar cut. Handblock is considered as one of the most pioneering and intricate techniques of block-printing that finds its existence in the interiors of Rajasthan. The kurta for women is a part of Ek’s ‘Charbagh’ collection. As the name suggests, it is a Persian-style garden layout. It is a four-part garden laid out with axial paths that intersect the garden’s centre.

This beautiful kurta boasts the natural hues of cotton as the base colour, with floral motifs that complement the geometric designs that highlight the eclectic beauty of Char Bagh. It is brought to life with teal green, pastel orange, mustards and slight accents of pink tones. Soft and breezy in its feel, the V neck pattern of the kurta gives it a modern edge, making it the right festive fit for millenial women.


Have you shopped from them yet? Head over right away as they have a HUGE FESTIVE SALE going on their website! Shop while the offer lasts!