As a result of the pandemic, the supply chain and logistics were severely disrupted, which made brands wonder what to do next and how to reach consumers. To keep up with the changing consumer behavior, who are ordering most things online, the industry must stay updated, thus the D2C model was adopted. New generations of digital-first brands are engaging their customers directly and saving a lot on their product costs. According to a KPMG report, over 800 D2C brands are operating in the country, earning higher profits by eliminating middlemen, with the sector expected to reach $100 billion by 2025. With the growth of eCommerce and a growing number of digital-first Indian consumers, the Indian market is expected to have a very bright future.
Retail is undergoing a rapid transformation post-Covid. Internet use and social media, as well as the proliferation of payment gateways and wallets, are also changing the relationship between brands and retailers. When new brands realized the problems with consumer demand, costs, and awareness, they realized the online D2C model could be a solution, offering a low-risk, hygienic mode of shopping for the targeted customers. A unique combination of D2C and social commerce has emerged that serves a niche and customized products to new-age consumers while D2C brands are striving to establish an omnichannel presence.
THE PROBLEM OF SMALL D2C BRANDS:
The market for direct-to-consumer brands is growing at a rapid rate, and hundreds of new brands are emerging every day for different products online. Because the budget is a constraint, many brands cannot afford two or three agencies for different types of activities such as ecommerce, digital, influencers, PR, and SEO. It is common for D2C brands to develop products from third-party manufacturers and to follow certain minimum orders, in addition to the expenses associated with digital marketing. This is quite tough for the start-up kind of D2C brands which are local.
SOLUTION FOR THE SAME:
So Digital PR World team came up with an idea to create certain digital + eCommerce packages for startup and/or small D2C brands that are affordable covering all marketing channels. This way, they can invest more in ad budgets and product sales since sales are one major pillar of branding. Without sales, they cannot survive in the business for a long duration. Digital PR World is a one stop solution for Digital marketing services for small businesses.
SO WHAT ACTUALLY THEY ARE OFFERING THEM:
They have designed e-commerce (marketplace) + digital marketing services for small businesses. It includes SEO + PR + Content + Outreach + Creative + Copies + performance campaigns + web related work.
Instead of collaborating with multiple agencies, they are offering solutions that cover 360-degree digital marketing. Digital PR World is a trusted digital marketing and PR management company running its base office in Kolkata. They have a client across the country and abroad. They have worked for well-known brands and industries in creative communication, SEO, PR, outdoor campaigns, digital marketing, Amazon, Flipkart management, and performance marketing services. They also served brands and industries of various sizes in creative communication, SEO, risk-mitigating PR, website designs, and other creative digital marketing services.
They could be reachable as: