Once upon a time, fashion was decided by a select few. These fashion bosses called the shots from their fashion houses. Haute couture trickled down, and next season the high street would be filled with watered down and wearable pieces inspired by catwalks from a season before. When it came to observing the changing of the seasons, we used to follow spring/summer and autumn/winter trends. Nowadays, we have more than 12 seasons in a year. Fast fashion has given rise to a new way of the following fashion. We no longer have to wait until a bi-annual catwalk show to see what we’ll be wearing next year. Indie fashion brands can call their own shots and bring out a new collection as they please. So, who are we taking cues from in 2017?
This Australian brand came started out as a small boutique selling a small range of shoes. The company was always a family affair, so when the couple’s three daughters got a little older and started showing an interest in the family business, Senso shoes were catapulted into the limelight. The young girls brought a touch of effortless cool to the brand and wearing Senso shoes soon became synonymous with modern.
Capturing the essence of their hometown spirit, this Manchester-based independent fashion brand has gone from strength to strength in recent years. Launched in 2014 as an antidote to the overly formal fashion sentiments, this casual streetwear brand aims to bring relaxed style to every setting. They are famous for their statement men’s oversized t-shirts, biker jackets, and relaxed footwear.
Scotch and Soda
This Dutch brand started out in the 1980s selling brightly colored menswear. The brand was relaunched in 2001 and is now stocked in over 8000 stores throughout the world. Since their relaunch, they have diversified into men’s and women’s clothing alongside a collection for kids. It’s the perfect store to deck out your whole family with fashion-forward and relaxed styles.
What started as a university friendship has since grown to a jewelry brand with a very famous following. Designers Brittany Glossop and Caitlin Briody formed their company in 2014 and debuted their collections in galleries around London. Before long, they had famous fans in Lady Gaga and Cheryl Versini-Fernandez and were featured in Dazed and Confused, Elle and Refinery.