GNC India launches #BuildingBlocksOfNutrition and raises awareness to highlight benefits of complete nutrition

Health is at the centre of life…

…and we all would agree to this fact, as our life revolves around our health and well-being.  A sound health promotes a better living and lifestyle. But in today’s fast-paced life, it is very difficult to maintain health and we end up eating junk, inappropriate or inadequate food. Also, stress and an inactivity due to metropolitan lifestyle obliviously tend to hamper our overall health. These result in the vulnerability in terms of illness and a number of other ailments, isn’t it?

Thus, I personally believe that for adequate intake of nutritional supplements along with food helps in achieving the needed nutrition in our body. It not only helps in providing the needed nutritional components in the body but also makes on fit, healthy and active.

I was recently invited to the GNC India #BuildingBlocksOfNutrition event and it was graced by Mr. Shadab Khan, CEO, GNC India, Dr. Mickey Mehta, global leading holistic health guru and corporate life coach, Mr. Sheru Aangrish, Co-founder & CEO, Sheru Classic (First International level bodybuilding championship in India), Satnam Singh (first player to be drafted into the NBA), Ms. Noorie M. Gada, professional Sports Nutritionist, media personnel and bloggers.

GNC (General Nutrition Centre), headquartered in Pittsburgh, US, and a leading global specialty, health, wellness and a nutraceuticals retailer, is strengthening its presence in India through its association with Guardian Healthcare, the official importer and seller of GNC products in India. GNC is a multi-billion brand and has around 9,000 locations and franchise operations in approximately 50 countries.

GNC products are now available online on the e-commerce portals as well as at the retail outlets of Guardian Healthcare and other pharmacy outlets. Guardian aims to make GNC range available at 4000 stores across all Metros & Tier 1 towns by 2020.

It is stated that as many as 91% vegetarians and 85% non-vegetarians among Indians were deficient in proteins according to the survey titled ‘Protein Consumption in the Diet of adult Indians Survey’. GNC India is endeavoring to build the cause of #BuildingBlocksOfNutrition to raise awareness about the missing blocks in nutrition amongst Indians. It refers to need for bridging the gap between insufficient nutrition intakes in our day to day diet with the assistance of health and nourishment products.

“Indians today face serious issues due to lack of complete nutrition. The irregular lifestyle has led to a gap in nutrition that may not be fulfilled by daily food intake. We, at Guardian Healthcare, are delighted to bring authentic GNC products to India that are proven globally to have delivered desired results. We hope that through the comprehensive range, GNC would be able to guide consumers towards better way of living.”

— Mr. Ashutosh Taparia, Executive Chairman and Board Member, Guardian Healthcare Services Pvt. Ltd.

GNC launched #BuildingBlocksOfNutrition campaign with a panel discussion along with eminent personalities including Sheru Aangrish, Satnam Singh, Dr. Mickey Mehta and Ms. Noorie M. Gada. The panel spoke about the need for additional nutrition intake apart from regular food in today’s day and age. The panellists deliberated on the fact that current prevailing hectic lifestyles, sedentary lifestyle, unhealthy dietary habits, and lack of nutritious intake are causing serious health issues. Nutrient intake in the modern day is vastly reduced due to lower nutrient availability in the soil as well as long travel times reduces micronutrients in our intake through fruits and vegetables. The food we eat not necessarily provides the entire nutrition that our body needs. The panel agreed that the right balance of regular exercise, nutrient-rich food, and dietary supplements are need of the day.

There was an electrifying session by Dr. Mickey Mehta and he stressed on the need of cosmic nutrition which is nutrition from sunshine, water, air, rest amongst others. While in today’s fast-paced life, one can do supplementation under proper scientific guidance and supervision.

Speaking on the occasion, Mr. Shadab Khan, CEO, GNC India, said, “GNC believes in bridging the gap created due to inadequate nutrition intake in the food consumed by people on a day-to-day basis through its offerings. While the concept of nutraceuticals is at a nascent stage in India, it is heartening to see a significantly heightened intent to include them in daily diet to fulfil nutrition intake. The Indian nutraceuticals market is expected to grow at a compounded annual growth rate of 21 % and reach $10 billion by 2022 from $4 billion now. GNC will fuel this growth by connecting consumers to their best selves by offering a premium assortment of health, wellness and performance products aiming to help consumers improve the quality of their lives.”

GNC is committed and invested to make a mark as premium sports nutrition and vitamins, minerals and health brand in its first interaction with the audience as the partners for the Sheru Classic event at IHFF (International Health Sports and Fitness Festival) from 13th to 15th October 2017 in Mumbai.

I was fortunate enough to grace the 3-days long event and witness the performances and enthusiasm by thousands of fitness enthusiasts. I also participated in a few activities and won several goodies for the same. It was an energetic time there. I hope that we get to see more of such events in Mumbai.

Do you consume health supplements for adequate nutritional requirement? Do you believe that health is more important than anything else? Share your ideas and views in the comment section.


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